iq4bis becomes Early, strategic purchase for Nau, Inc
Visibility of Information Drives Nimble Decision Making for Start-up Company
IRVINE, Calif., Feb. 26, 2008 – iQ4bis Software Inc., a global, software provider that offers an end-to-end business intelligence solution for business managers and executives in midmarket enterprises, today announced that Nau Inc., a technical and lifestyle outdoor apparel company, has selected iQ4bis as its business intelligence (BI) solution. Nau’s merchandising, product planning, sales, finance, and information technology (IT) groups will all leverage the iQ4bis solution for increased visibility into the company’s transactional and operational information for competitive advantage.
“In a start-up environment, when every piece of merchandise counts, and every dollar and penny counts, it is really critical to know where you stand,” said Richard Hays, chief information officer for Nau. “We viewed an early implementation of iQ4bis as strategic, knowing it would deliver visibility of the information in our central data bank, and enable the responsive decision making that would help us meet our dual objectives of fast growth and control.”
With the easiest-to-use browser interface in the business intelligence industry, iQ4bis offers a robust, intuitive software application that empowers business managers and executives to understand and identify business trends, variances and issues at their root cause. Utilizing standard Microsoft technologies and platforms, complex data is aggregated on the back end then presented in a simple, easily viewable format through a standard browser interface. Rapid and fixed-price deployments allow midmarket enterprises to realize the value of business intelligence at a fraction of the cost of similar products used by larger companies.
“I pull up-to-date information from iQ4bis Analysis the minute before I walk into planning meetings,” says Jolynn Ovington, general manager for merchandising and planning at Nau. “Such immediate access to data allows us to fine tune production plans, and ramp up to capture revenue or ramp down to avoid revenue loss. The system is quick and intuitive and offers a high-level perspective of our business in a condensed, simple view.”
“Start-ups like Nau rely on highly-motivated and productive work forces, agility, and superior products to gain a foothold in their markets and win against larger, more established competitors,” says Ross Morris, senior vice president of sales and marketing at iQ4bis. “The rapid implementation of iQ4bis, together with its ease-of-use and the visibility it delivers, help these companies achieve the productivity and agility advantages they count on. We’re proud to count Nau as one of our customers.”
About Nau
Nau is a start-up technical and lifestyle outdoor apparel company with a design philosophy blending beauty, performance and sustainability and a commitment to creating positive change. Nau sells its clothing line through its own retail stores on online at www.nau.com.
About iQ4bis Software Inc.
iQ4bis is an independent software provider with a well-earned international reputation for intuitive business analytics solutions for midsized companies. Recognized for its ease-of-use, flexibility and rapid implementation times, the iQ4bis solution is sold, implemented, and supported through offices in the United States, Europe, New Zealand, Australia, and Asia. Recently, growing demand for efficient and effective data warehousing for the midmarket has encouraged iQ4bis to increase efforts in the U.S. A Microsoft Gold Certified Partner, and winner of the “Best Mid-Market Solution Software” at the Gartner Midsize Enterprise Summit1 two years in a row, iQ4bis provides a data source and application neutral analysis, charting and reporting solution for business users including iQ4bis Analysis™ and iQ4bis DataServer™; solutions for a wide variety of ERP systems including Microsoft Dynamics AX, GP, NV, CRM; JD Edwards and SharePoint Enterprise Portal Integration. For more information, visit www.iQ4bis.com. 1 Awards presented at Gartner events are voted upon by attendees of the event.
Media Contact:
Helki A. Zeigler
Director of Marketing
iQ4bis Software Incorporated
(949) 872-2788 • Helki.Zeigler@iq4bis.com